Built around your goal race

Cross your finish line, by design.

Whether you're chasing a marathon PR or your first triathlon, set your goal race and Endurance by Design builds a personalized plan that gets you there, adapting every day to your body and your schedule, so you reach the start line ready and the finish line proud.

iOS & watchOS Garmin Connect™ Apple Health
The problem

Most athletes train without a coach. Their plan shouldn't show it.

Some athletes want a coach's eye and that level of accountability, and a good coach earns it. Most train on their own, with a template, a spreadsheet or a plan they have outgrown, and that is where the plateaus and injuries come from.

Not everyone wants a coach

A coach is the right call for some athletes. For the many who can't justify the cost, or don't want someone checking in every week, the alternative has been a generic plan.

Static plans ignore life

PDF and template plans can't adapt to a missed long run, a bad night's sleep, or a sudden work trip.

Power tools are too complex

Pro-grade analytics platforms assume someone is reading the numbers for you. Most athletes just want: what do I do today?

Most apps box you in

Running apps stop at the run. Triathlon means juggling swim, bike and run across disconnected tools. Few plans flex to the athlete you actually are.

How your guide works

You bring the goal. We build the path and keep you on it.

Endurance by Design turns the race you're chasing into a periodized, science-backed plan, then watches your data and adapts daily so nothing knocks you off course.

01 · GENERATE

Starts with your race

From your goal race, date and weekly hours, a science-backed engine builds your full multi-sport plan on the proven 80/20 method in seconds.

02 · SENSE

Watches your data

Reads sleep, HRV & training load from Apple Health to score your daily readiness.

03 · ADAPT

Adjusts to real life

Missed a session or feeling flat? The plan realigns without losing structure.

04 · DELIVER

Tells you today's move

Today's workout on phone & watch, with intervals and zones built in.

One app, the whole athlete

Replaces the spreadsheet, the PDF plan, and the stack of single-sport apps.

Swim
Bike
Run
Brick
Strength
Recovery

Five disciplines. One adaptive plan. One subscription.

Training for a marathon? Your plan centers on run, strength and recovery. Racing a tri? It brings in swim, bike and brick. Same engine, built around your sport.

Your path to the finish line

Built around the race you're chasing.

Three steps from the goal in your head to the medal around your neck.

Target races screen showing A, B and C goal races with countdowns
1

Set your goal race

Pick your A-race and date, anything from a 5K to a full IRONMAN, then add your B and C races so the season is prioritized around them.

Training schedule screen with daily workouts, durations and training load
2

Get your personalized plan

A periodized base, build, peak and taper plan, generated in seconds and laid out day by day across every discipline.

Trophy case screen showing race distances to earn and the next finish line
3

Show up ready, then collect the finish

Daily readiness and automatic adaptation get you to the start line ready. Every finish then joins your trophy case, distance by distance, with the next race already on the horizon.

Built for every athlete

Whatever your start line looks like.

From open-water swims to long rides to trail miles, your plan flexes to your sport and your week.

An open-water swimmer mid-stroke in a wetsuit
SwimPool sets and open water
A triathlete in an aero tuck on a TT bike
BikeEndurance, intervals, brick
A runner powering up a hillside at sunset
Run5K to marathon, road or trail
Core features

The feature set that makes it feel like a real coach.

Everything an athlete needs to train smart: generation, daily readiness, adaptation and execution.

Instant plan generation

Periodized base, build, race-specific specialty and taper plans tailored to your race, timeline and weekly hours — built in seconds, even offline.

Daily readiness score

A 5-factor algorithm of sleep, HRV, fatigue, stress and training load guides today's effort.

Post-workout coaching

Every completed session broken down lap by lap and split by split, with a coach note on how it went.

Flexible plan adjustment

Rest mode, lighter day, vacation mode, a comeback ramp after illness or injury, and your own training days. Tell it which days you can't train and where your long sessions go.

Auto-realignment

Missed sessions are rescheduled intelligently — and after a heavy stretch, the plan eases today's session on its own, with the reason on the card.

Guided workout timer

Live block-by-block timing with zone cues and auto-advance, on your phone and Apple Watch.

Race management

Pick your race from a curated catalogue of IRONMAN events, marathon majors and classic halves, or search live US races, then set A, B and C priorities. Race-day workouts land in the plan automatically.

Trophy case & streaks

Every race you finish joins your collection, from a first 5K to a full IRONMAN, alongside an adherence streak that rewards following the plan, rest days included.

The coaching engine

A coaching brain built on the 80/20 method.

It's the distribution elite endurance athletes use, while most amateurs train too hard, too often. Our engine enforces 80% easy, 20% hard automatically, so every plan is built the way the best coaches build them.

80% easy · Zones 1-220% hard

Daily readiness: 5 weighted inputs

Outputs a 0 to 100 score that sets today's status and training recommendation (push, normal, easy or rest).

25%
Sleep
25%
HRV
20%
Fatigue
15%
Stress
15%
Load
Ecosystem & integrations

The intelligence layer on top of the gear you already own.

Endurance connects directly to Garmin Connect™, and plugs into Apple Health and Apple Watch — so the gear you already own works together.

Apple Watch

A native companion app pushes today's workouts to your wrist with live, block-by-block timing.

Apple Health

Reads sleep, HRV, resting HR and workouts to power your daily readiness score.

Garmin Connect app

Garmin Connect™

Connect your Garmin Connect™ account directly — completed activities flow in automatically, lap by lap, and update your metrics.

Doug, founder of Endurance by Design and IRONMAN finisher
Founder story
"After a decade of racing, I'd tried every way to train: self-coaching, rigid templates, and a season with a coach. Each taught me something, but the missing piece was always a plan that adapts to you and gets you to the start line ready. So I built it."
DougFounder · IRONMAN finisher
10 yrs
racing endurance
10+
half IRONMANs
1×
full IRONMAN
FAQ

Questions, answered.

Which sports does it support?

Swim, bike, run, brick and strength, plus built-in recovery. Whether you're training for a 5K, a marathon, or a full IRONMAN, one adaptive plan covers every discipline.

How is this different from a static training plan?

A PDF plan can't react when life happens. Endurance reads your sleep, HRV and training load each day, scores your readiness, and realigns the plan when you miss a session or need to back off, without throwing away your periodization.

What devices and apps does it connect to?

It connects directly to your Garmin Connect™ account, pulls health data from Apple Health, and mirrors workouts to Apple Watch with live timing — so your completed activities flow in automatically and show up lap by lap.

Do I need a coach or any coaching knowledge?

No. The plan tells you what to do today, why, and how hard, with the 80/20 method built in. If you train with a club or a coach, it fits around them: set your own training days, customize any week, and swap a session for a sized alternative.

How much does it cost?

Endurance is free to download, and Premium starts with a 7-day free trial. Pricing is shown in the app and on the App Store before you subscribe, and you can manage or cancel your subscription anytime in your Apple ID settings.

How do I get the app?

Endurance by Design is on the App Store for iPhone, with an Apple Watch companion app. Download it here, set your goal race, and your first plan is ready in seconds.

Your finish line is waiting

Start training for the race that matters.

Tell us your goal race and get a personalized plan that adapts to your life and gets you to the start line ready. Free to download on the App Store, with a 7-day free trial.

Download on the App Store